Post Modernism and Baudrillard

Postmodernism 

Features of a Post Modern Media product include: 

• Irony 
• Parody or Homage: Homage = paying respect to a genre, style, person or product. Parody = making fun of a genre or style, product or person 
• Bricolage: Sampling and using older media products in your own
• Intertextual references 
• Fragmented Narrative 
• Self Reflexivity 
• Common Themes: What if, the future, technology, human existence 
• Loss of Reality: More artifice, less reality 
• Lack of Verisimilitude: Verisimilitude = Amount of Realism

Baudrillard's Theory of Postmodernism

• Reality vs Artificial 
• Artificial copies = Simulacra Simulacra become hard to tell apart from reality = Hyperreality 
• A simulacrum (singular) is a copy of something with very little link to reality 
• Audiences prefer Simulacra to real life

Deutschland 83

Stranger Things

LFTVD

Big Issue Dirt Sheet

Q4 Dirt Sheet

DIRT sheet question 1

End of Year 12 assessment DIRT sheet

Media in the time of COVID-19

Music Video Analysis 

Explain how representations in music videos are chosen to promote the artist(s). Refer to one of the music videos you have studied to support your answer. [10]

In production of a music video, representations are selected very carefully as they can have a large effect on the meaning of the song, how it is reacted to by the audience and how they perceive the production. 

For the music video of 'Stop Where You Are' by Corrine Bailey Rae, the representations shown in the video are clearly seen and work in partnership with the lyrics of the song. The main theme of the song is about helping others less fortunate than yourself and putting them before you as it can brighten up their day before being on your way. The video consists of multiple people of different ages going about their day to day life. The video shows how a few minutes of your time can positively impact someones day. The first person we are shown in the video is a teenage girl. This part of the video is filmed in a long shot angle to show that she is alone and potentially vulnerable. The girl has her hood up which could potentially show that she is trying to hide something or that she could be upset by something, maybe other people who have not treated her as they should have. Corrine Bailey Rae come to sit down with the girl in the dark corridor where she is situated. Corrine shows an attempt to make the girl feel better which is her main message from the song.
We next see an adult woman. The woman is also on her own and seems to be homeless or sleeping rough. The video shows a man in a suit (potentially a businessman) passing the woman. The fact that the man is in  business attire carries the connotations of him being wealthy or maybe just well off, however, he is still in a better position than the homeless woman. As he passes the woman, the woman pleads for help. The man walks on but then after some time, returns with a coffee for her and begins to have a conversation with her. As the conversation proceeds, the woman begins to show a smile and it seems that her mood is lifted as she has been acknowledged as another equal person. The differences in age between the people in the video show that you can fid anyone from any age or any background in  difficult situation and it is important to treat them as an equal and with respect. As well as using differences in age to portray the message, the video also uses differences in class to represent the message that is trying to be conveyed through the song.

Lucozade 'I Believe'

Old Spice Slides

Old Spice Work

DIRT 2B

Advertisement

big issue slides

The Big Issue

The Big Issue 

Key Terms

Circulation - Number of copies a magazine sells

Readership - Not just who buys a magazine but the total number of people likely to read it

Mass Audience - readership on a very large scale

Niche Audience - narrow group of readers with a particular interest 

Subscription - where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post

Masthead - the title of the magazine

Plug - text that 'plugs' a feature that will appear inside the magazine

Puff - a story that is given prominence on the cover

Cover Star - the 'star' featured on the cover

Anchorage Text - text that anchors the main image and gives it context/meaning

Banner - text that runs across the lower section of the cover

Skyline - text that runs across the top of the cover

Without advertising, no magazine could survive.  If a magazine did not contain ads, then its COVER PRICE would be three or four times greater .

The INCOME for a magazine comes from both sales and advertising.  On average, advertising accounts for 70% of magazine income.

A magazine with a small CIRCULATION is more dependent on advertising than one with a large circulation.

What is the Big Issue?

Set up in 1991 by John Bird and Gordon Roddick
Sold only on the streets
Sold by people facing poverty and homelessness as a way to make their living
Built a reputation for access and attitude
It eventually went global selling in Australia, Japan, Korea, South Africa, Kenya, France etc
It nows helps the poorest of people around the world to make a living to give them a better quality of life
Sold over 200,000,000 copies since its launch in Britain alone
Brands who trade with a social purpose can now sell through the 'BIg Issue' website
The Big Issue Invest provides finance for social businesses who work hard to help dismantle poverty
The Big Issue enables people to make a difference
About 100,000 copies of 'The Big Issue' are sold each week

Most widely circulated street newspaper
Hybrid genre (entertainment and social business)
Entertainment aspect attracts advertising revenue
Editorial content if often critical of big business, banking and champions the political cause and role of the individual within society 
Costs £2-50 / £1-25 goes to the trader

Inspired a network of 120 similar street magazines 
Primary objective
Independent publication to offer a public service and to try and improve a social problem

2000 vendors

'Ethical Capitalism'

Ethical Capitalism seeks to build deep, trust-based relationships in the service of society as well as the bottom line. In other words, it is a business model with a “higher purpose.”

Minecraft Construction

Minecraft slides

Radio 1 Production questions

What was the task you were assigned?  Construct a Radio 1 breakfast show video
Who was in your group and what was everyones role in the task? my group consisted of Hannah and I, Hannah recorded the audio and I was the main host on the radio show
What fresh ideas did you bring to the programme? The ideas I bought were the social media mentions which interacted with the audience to bring them closer to the show
Who did you interview? I interviewed Monique who was playing Mabel
What tracks did you chose and why? The track I chose was 'Still' by Loyle Carner as it is British and not so well known
What was the running order? The show started with the introduction by me, then went to the news with ben, then the interview with Mabel and finally the song to end it.
Who is your target audience? 16-29
How did you relate to/attract your audience? We used social media mentions to interact with our audience
How does the product fit the BBC/PSB remit? The product fits the remit as it includes new British music, current news affairs and showcasing of upcoming artists (Mabel)
What do you think could have improved in terms of content? I could have included a game to interact with the audience more
What was your initial feedback? It could have been more upbeat and excitable, I could have included a game to interact with the audience, the love of sound varied throughout the production which is something I need to work on
What went well? Things that went well included the content used such as the celebrity interview or news, the song was good for showing British music