Friday, March 27, 2020
Tuesday, March 24, 2020
The Big Issue
The Big Issue
Key Terms
Circulation - Number of copies a magazine sells
Readership - Not just who buys a magazine but the total number of people likely to read it
Mass Audience - readership on a very large scale
Niche Audience - narrow group of readers with a particular interest
Subscription - where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post
Masthead - the title of the magazine
Plug - text that 'plugs' a feature that will appear inside the magazine
Puff - a story that is given prominence on the cover
Cover Star - the 'star' featured on the cover
Anchorage Text - text that anchors the main image and gives it context/meaning
Banner - text that runs across the lower section of the cover
Skyline - text that runs across the top of the cover
Without advertising, no magazine could survive. If a magazine did not contain ads, then its COVER PRICE would be three or four times greater .
The INCOME for a magazine comes from both sales and advertising. On average, advertising accounts for 70% of magazine income.
A magazine with a small CIRCULATION is more dependent on advertising than one with a large circulation.
What is the Big Issue?
Set up in 1991 by John Bird and Gordon Roddick
Sold only on the streets
Sold by people facing poverty and homelessness as a way to make their living
Built a reputation for access and attitude
It eventually went global selling in Australia, Japan, Korea, South Africa, Kenya, France etc
It nows helps the poorest of people around the world to make a living to give them a better quality of life
Sold over 200,000,000 copies since its launch in Britain alone
Brands who trade with a social purpose can now sell through the 'BIg Issue' website
The Big Issue Invest provides finance for social businesses who work hard to help dismantle poverty
The Big Issue enables people to make a difference
About 100,000 copies of 'The Big Issue' are sold each week
Most widely circulated street newspaper
Hybrid genre (entertainment and social business)
Entertainment aspect attracts advertising revenue
Editorial content if often critical of big business, banking and champions the political cause and role of the individual within society
Costs £2-50 / £1-25 goes to the trader
What is the Big Issue?
Set up in 1991 by John Bird and Gordon Roddick
Sold only on the streets
Sold by people facing poverty and homelessness as a way to make their living
Built a reputation for access and attitude
It eventually went global selling in Australia, Japan, Korea, South Africa, Kenya, France etc
It nows helps the poorest of people around the world to make a living to give them a better quality of life
Sold over 200,000,000 copies since its launch in Britain alone
Brands who trade with a social purpose can now sell through the 'BIg Issue' website
The Big Issue Invest provides finance for social businesses who work hard to help dismantle poverty
The Big Issue enables people to make a difference
About 100,000 copies of 'The Big Issue' are sold each week
Most widely circulated street newspaper
Hybrid genre (entertainment and social business)
Entertainment aspect attracts advertising revenue
Editorial content if often critical of big business, banking and champions the political cause and role of the individual within society
Costs £2-50 / £1-25 goes to the trader
Inspired a network of 120 similar street magazines
Primary objective
Independent publication to offer a public service and to try and improve a social problem
Primary objective
Independent publication to offer a public service and to try and improve a social problem
2000 vendors
'Ethical Capitalism'
Ethical Capitalism seeks to build deep, trust-based relationships in the service of society as well as the bottom line. In other words, it is a business model with a “higher purpose.”
Friday, March 13, 2020
Tuesday, March 10, 2020
Monday, March 2, 2020
Radio 1 Production questions
What was the task you were assigned? Construct a Radio 1 breakfast show video
Who was in your group and what was everyones role in the task? my group consisted of Hannah and I, Hannah recorded the audio and I was the main host on the radio show
What fresh ideas did you bring to the programme? The ideas I bought were the social media mentions which interacted with the audience to bring them closer to the show
Who did you interview? I interviewed Monique who was playing Mabel
What tracks did you chose and why? The track I chose was 'Still' by Loyle Carner as it is British and not so well known
What was the running order? The show started with the introduction by me, then went to the news with ben, then the interview with Mabel and finally the song to end it.
Who is your target audience? 16-29
How did you relate to/attract your audience? We used social media mentions to interact with our audience
How does the product fit the BBC/PSB remit? The product fits the remit as it includes new British music, current news affairs and showcasing of upcoming artists (Mabel)
What do you think could have improved in terms of content? I could have included a game to interact with the audience more
What was your initial feedback? It could have been more upbeat and excitable, I could have included a game to interact with the audience, the love of sound varied throughout the production which is something I need to work on
What went well? Things that went well included the content used such as the celebrity interview or news, the song was good for showing British music
Who was in your group and what was everyones role in the task? my group consisted of Hannah and I, Hannah recorded the audio and I was the main host on the radio show
What fresh ideas did you bring to the programme? The ideas I bought were the social media mentions which interacted with the audience to bring them closer to the show
Who did you interview? I interviewed Monique who was playing Mabel
What tracks did you chose and why? The track I chose was 'Still' by Loyle Carner as it is British and not so well known
What was the running order? The show started with the introduction by me, then went to the news with ben, then the interview with Mabel and finally the song to end it.
Who is your target audience? 16-29
How did you relate to/attract your audience? We used social media mentions to interact with our audience
How does the product fit the BBC/PSB remit? The product fits the remit as it includes new British music, current news affairs and showcasing of upcoming artists (Mabel)
What do you think could have improved in terms of content? I could have included a game to interact with the audience more
What was your initial feedback? It could have been more upbeat and excitable, I could have included a game to interact with the audience, the love of sound varied throughout the production which is something I need to work on
What went well? Things that went well included the content used such as the celebrity interview or news, the song was good for showing British music
Subscribe to:
Posts (Atom)